Brie Launch – A New Era in Sustainable Secondhand Fashion
, by Brie Admin, 4 min reading time
New York, NY – 7/19/2024 – Amid the vibrant pulse of New York City, Malka Goldfein and David Grosh are unveiling Brie this month, a groundbreaking online secondhand marketplace that is set to redefine the world of fashion. Merging affordable, pre-loved fashion with an extraordinary commitment to both charitable causes and environmental restoration, Brie is not just a marketplace—it’s a movement.
A Vision for Change
In a city where the environmental toll of fashion is felt acutely, Malka Goldfein and David Grosh have come together to address an urgent issue. Each year, 400 million pounds of textiles are discarded into New York City’s landfills, contributing to an overwhelming waste problem. But the problem doesn’t stop there. The fashion industry is one of the largest polluters globally, cutting down trees, consuming vast amounts of water, and emitting significant CO2. With Brie, Malka and David are on a mission to tackle both the waste crisis and the environmental impact of fashion. Their vision is clear: to offer a solution that combines a fresh, eco-friendly approach to thrifting with a deep commitment to charitable giving.
Charitable Giving Meets Environmental Restoration
At Brie, every action is driven by a dual purpose. When you donate clothing, you receive a charity gift card that can be allocated to any of the 1.5 million registered non-profits across the U.S., ensuring that your contributions support a wide array of causes. Each purchase from Brie also supports these charities, making every transaction a step toward positive change. But Brie’s commitment extends beyond charity. For every item sold, Brie plants a tree, offsets CO2 emissions, and cleans up plastic waste. This proactive approach is designed to restore what’s been lost due to the fashion industry’s impact, offering a powerful way to combat both textile waste and climate change.
Effortless Donations for New Yorkers
Donating unwanted clothing in a bustling city like New York can be challenging, especially with parking constraints and the lack of personal transportation. The hassle of transporting bags to donation bins or thrift stores often leads to the unfortunate decision to discard clothes instead. Brie changes the game with its white-glove pickup service. New Yorkers can now schedule a pickup at their convenience, and Brie's team will collect donations directly from their doorstep, eliminating the need for parking or hauling bags themselves. This seamless process encourages responsible decluttering and supports Brie’s broader mission to reduce textile waste and environmental impact.
Comprehensive Textile Waste Solutions
Brie addresses textile waste with a meticulous approach. Donated clothing is sorted into three categories: items in good condition are listed on Brie’s online store, a portion is donated to local homeless shelters, and clothing that is beyond repair is sent to a partner organization to be shredded into insulation for homes and stuffing for furniture. This thorough process ensures that no clothing goes to waste and every piece contributes to a larger mission.
Unique Shopping Experience
Brie offers a unique shopping experience, giving customers nationwide access to high-quality, pre-loved items from top brands like Lululemon, Aritzia, Zara, Free People, and Gap at a fraction of the original price. Shopping at Brie is about more than just fashion; each about making an impact. With no other resale platform offering such a comprehensive blend of style, charity, and environmental impact, Brie stands out as a truly innovative force in the world of secondhand fashion.
Join the Movement
As Brie makes its debut, Malka Goldfein and David Grosh invite fashion enthusiasts and eco-conscious individuals across the U.S. to join their movement. By shopping and donating through Brie, you’re not only accessing affordable, high-quality fashion but also supporting vital environmental and charitable causes.
For more information, visit Brie and follow us on TikTok and Instagram for the latest updates and fashion finds.
Contact Us:
Email:support@brie.co
Media Contact:
Brie Press Office
Email: marketing@brie.co
About Brie:
Brie, founded by Malka Goldfein and David Grosh in New York City, is a pioneering online secondhand marketplace dedicated to combating textile waste and promoting sustainability. Through its innovative model, Brie offers high-quality, pre-loved fashion while supporting charitable causes and encouraging eco-friendly consumer practices. Each month, Brie diverts thousands of pounds of clothing from landfills and continues to lead the way in transforming the thrifting experience.